Power of a Positive Press Release

Even in a world of viral videos, Twitter and Facebook, the most accepted manner of promoting a new product—in this case, your book—is the classic press release. 

Due to its established format, a press release is by nature professional and concise, which is exactly how you want to present yourself to such media outlets as newspapers, magazines, radio stations and television stations. The main objective of a press release is to generate more and positive press for you and your book.

Any press release should include these details:

• What your book is about
• How the book can be purchased
• Brief information about the author
• Any points of interest that may help make the book a “story” for  the media

Because a press release is just an important part of introducing your book to the media, you might consider having a specialist write your release for you.  (AuthorHive has experienced publicists on hand who can help you craft a professionally appealing release.)